{"product_id":"9780071801522","title":"The Outside-In Corporation","description":"\u003cul\u003e \u003cli\u003eIncludes insights from Philip Kotler, Jack Welch, Michael Dell, Peter Drucker, Kenichi Ohmae, and other customer-based business innovators\u003c\/li\u003e  \u003cli\u003e“Delighting the customer” is a sure route to success and profitability , as proven by customer-driven industry leaders from Microsoft to General Electric to Wal-Mart\u003c\/li\u003e  \u003cli\u003eBarbara Bund has had a successful career in both the academic and business worlds, and is credited by Philip Kotler with popularizing the term “relationship marketing”\u003c\/li\u003e  \u003c\/ul\u003e","brand":"McGraw-Hill Education","offers":[{"title":"Default Title","offer_id":47108048617712,"sku":"9780071801522","price":15.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780071801522_p0.jpg?v=1763636672","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780071801522","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}