{"product_id":"9780071801881","title":"Manager's Guide to Online Marketing","description":"A COMPREHENSIVE CRASH COURSE FOR MASTERING TODAY'S MOST IMPORTANT MARKETING PLATFORM  \u003cp\u003eOnline marketing has evolved far beyond just websites and banner ads. Your business’s credibility now rests on the ability not to just embrace digital platforms but to coordinate a broad spectrum of media in every campaign. \u003ci\u003eManager's Guide to Online Marketing\u003c\/i\u003e explains how to do this and more by planning and executing effective cross-channel digital outreach using the latest, most sophisticated tools and strategies. It provides in-depth coverage of essential online marketing tools and techniques, including:\u003c\/p\u003e  \u003cul\u003e \u003cli\u003eContent marketing and blogging\u003c\/li\u003e  \u003cli\u003eSocial media marketing\u003c\/li\u003e  \u003cli\u003eWeb analytics\u003c\/li\u003e  \u003cli\u003eSearch Engine Optimization (SEO)\u003c\/li\u003e  \u003cli\u003eE-mail marketing\u003c\/li\u003e  \u003cli\u003eOnline Public Relations\u003c\/li\u003e  \u003c\/ul\u003e  \u003cp\u003eBriefcase Books, written specifically for today's busy manager, feature eye-catching icons, checklists, and sidebars to guide managers step-by-step through everyday workplace situations. Look for these innovative design features to help you navigate through each page:\u003c\/p\u003e  \u003cul\u003e \u003cli\u003eClear definitions of key terms and concepts\u003c\/li\u003e  \u003cli\u003eTactics and and strategies for effective online marketing\u003c\/li\u003e  \u003cli\u003eTips for executing the tactics in the book\u003c\/li\u003e  \u003cli\u003ePractical advice for preventing errors\u003c\/li\u003e  \u003cli\u003eCaution signs to avoid common and uncommon mistakes\u003c\/li\u003e  \u003cli\u003eExamples of successful online marketing tactics\u003c\/li\u003e  \u003cli\u003eSpecific planning procedures, tactics, and hands-on techniques\u003c\/li\u003e  \u003c\/ul\u003e","brand":"McGraw-Hill Education","offers":[{"title":"Default Title","offer_id":47108050878704,"sku":"9780071801881","price":20.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780071801881_p0.jpg?v=1763636143","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780071801881","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}