{"product_id":"9780071802031","title":"The Social Commerce Handbook: 20 Secrets for Turning Social Media into Social Sales","description":"THE HYPE OVER SOCIAL MEDIA IS OVER. NOW IT'S TIME TO MAKE SOCIAL MEDIA PAY.  \u003cp\u003e\"\u003ci\u003eThe Social Commerce Handbook\u003c\/i\u003e provides a practical road map for not only mastering but also monetizing your social media investment.\" -- MARK ELLIS, Managing Director, SYZYGY, a WPP Group digital agency\u003c\/p\u003e  \u003cp\u003eLearn the secrets to unlocking sales with the \"Big Five\"--YouTube, Pinterest, Facebook, Twitter, and LinkedIn--and seize new sales opportunities from emerging social technology.\u003c\/p\u003e  \u003cp\u003eCoauthored by two of today's leading authorities on this hot new field, \u003ci\u003eThe Social Commerce Handbook\u003c\/i\u003e distills the real-world experience of successful social commerce businesses--from Apple to Zappos--into 20 secrets for turning \"Likes\" into \"Buys\".\u003c\/p\u003e  \u003cul\u003e \u003cli\u003eThe power of social utility\u003c\/li\u003e  \u003cli\u003eThe appeal of social gifting\u003c\/li\u003e  \u003cli\u003eThe importance of social curation\u003c\/li\u003e  \u003cli\u003eThe role of social status\u003c\/li\u003e  \u003cli\u003eThe value of social intelligence\u003c\/li\u003e  \u003c\/ul\u003e","brand":"McGraw Hill LLC","offers":[{"title":"Default Title","offer_id":47108051402992,"sku":"9780071802031","price":23.4,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780071802031_p0.jpg?v=1763636151","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780071802031","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}