{"product_id":"9780071803243","title":"F-Commerce Handbook","description":"\u003cp\u003e\u003cb\u003eThe 10 Secrets to Selling on the World’s #1 Social Network\u003c\/b\u003e\u003c\/p\u003e  \u003cp\u003eFacebook is the perfect tool for reaching out to customers. Now, you need to take the next step and make it pay by \u003ci\u003eselling \u003c\/i\u003eon Facebook.\u003c\/p\u003e  \u003cp\u003e\u003ci\u003eThe f-Commerce Handbook \u003c\/i\u003eshows you how. From the co-editors of \u003ci\u003eSocial Commerce Today\u003c\/i\u003e, \u003ci\u003eThe f-Commerce Handbook\u003c\/i\u003e delivers practical guidance, proven strategies, and best practices to profit from Facebook as a direct sales channel.\u003c\/p\u003e  \u003cp\u003e\u003ci\u003eThe f-Commerce Handbook \u003c\/i\u003ereveals ten smart but simple secrets for running profitable sales events on Facebook, all designed and proven to build your business and monetize your efforts.\u003c\/p\u003e  \u003cul\u003e \u003cli\u003eCapitalize on impulse purchasing\u003c\/li\u003e  \u003cli\u003eGet customers emotionally involved with your product\u003c\/li\u003e  \u003cli\u003eUse social media as an “experience delivery mechanism”\u003c\/li\u003e  \u003cli\u003eCreate powerful social incentives\u003c\/li\u003e  \u003cli\u003eMake customers feel indebted to buy from you\u003c\/li\u003e  \u003c\/ul\u003e  \u003cp\u003eFacebook is the selling tool of the future. Start building your f-commerce strategy now, and start making Facebook pay today by turning “Likes” into “Buys.”\u003c\/p\u003e","brand":"McGraw Hill LLC","offers":[{"title":"Default Title","offer_id":47108052156656,"sku":"9780071803243","price":9.9,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780071803243_p0.jpg?v=1763636197","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780071803243","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}