{"product_id":"9780071803397","title":"The Viral Video Manifesto: Why Everything You Know is Wrong and How to Do What Really Works","description":"Creating the next YouTube blockbuster is easier than you think!  \u003cp\u003e\u003cb\u003eIncludes more than 100 QR Codes linking to successful viral videos!\u003c\/b\u003e\u003c\/p\u003e  \u003cp\u003e\u003ci\u003e\"These guys are the viral experts, and they show you the way in clear, concise language. This is the first recipe for virality that I buy.\"\u003c\/i\u003e -- KENT NICHOLS, cocreator of viral phenomenon AskANinja.com\u003c\/p\u003e  \u003cp\u003eOne Saturday morning in 2006, Stephen Voltz and Fritz Grobe dropped 500 Mentos mints into 100 bottles of Coke in front of a video camera. Their video went viral in a matter of hours, and before they knew it, David Letterman, Conan O'Brien, and NPR were calling.\u003c\/p\u003e  \u003cp\u003eSince then, more than 100 million people have watched The Extreme Diet Coke \u0026amp; Mentos Experiments. Why? Because Voltz and Grobe did everything right. Now, in \u003ci\u003eThe Viral Video Manifesto\u003c\/i\u003e, they explain how you can make a video guaranteed to pack a major punch by applying four core principles:\u003c\/p\u003e  \u003cp\u003e \u003cb\u003eBe True\u003c\/b\u003e . . . Don't fake it. Make it real.\u003cbr\u003e \u003cb\u003eDon't Waste My Time\u003c\/b\u003e . . . Get down to business right away.\u003cbr\u003e \u003cb\u003eBe Unforgettable\u003c\/b\u003e . . . Show us something we've never seen before.\u003cbr\u003e \u003cb\u003eIt's All About Humanity\u003c\/b\u003e . . . An emotional connection is the key to sharing.\u003c\/p\u003e","brand":"McGraw-Hill Education","offers":[{"title":"Default Title","offer_id":47108052517104,"sku":"9780071803397","price":12.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780071803397_p0.jpg?v=1763637306","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780071803397","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}