{"product_id":"9780071806206","title":"Steve Jobs and the Apple Experience (EBOOK BUNDLE)","description":"\u003cp\u003e\u003cb\u003eRETHINK your products. REVITALIZE your brand. REINVENT your business. \u003c\/b\u003e\u003c\/p\u003e  3 eBooks in 1!  \u003cp\u003e\u003cb\u003e\u003ci\u003eTHE PRESENTATION SECRETS OF STEVE JOBS\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e  \u003cp\u003e\u003cb\u003eThe \u003ci\u003eWall Street Journal\u003c\/i\u003e bestselling guide to unforgettable presentations\u003c\/b\u003e\u003c\/p\u003e  \u003cp\u003e“\u003ci\u003eThe Presentation Secrets of Steve Jobs\u003c\/i\u003e reveals the operating system behind any great presentation and provides you with a quick-start guide to design your own passionate interfaces with your audiences.”\u003cbr\u003e \u003cb\u003e—Cliff Atkinson, author of \u003ci\u003eBeyond Bullet Points\u003c\/i\u003e and \u003ci\u003eThe Activist Audience\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e  \u003cp\u003e\u003cb\u003e\u003ci\u003eTHE INNOVATION SECRETS OF STEVE JOBS\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e  \u003cp\u003e\"Apple changed the world with the Mac and hasn't stopped innovating since. Carmine Gallo reveals the secrets and gives you the tools to unleash your inner Steve.\"\u003cbr\u003e \u003cb\u003e—Marc Benioff, chairman and CEO of salesforce.com and author of the national bestseller \u003ci\u003eBehind the Cloud\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e  \u003cp\u003e\u003cb\u003e\u003ci\u003eTHE APPLE EXPERIENCE\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e  \u003cp\u003e\u003cb\u003eApple’s 5 Core Principles—now in the palm of your hand!\u003c\/b\u003e\u003c\/p\u003e  \u003cp\u003e\"There are three pillars of enchantment: likability, trustworthiness, and quality. The Apple experience is the best modern-day example of all three pillars. Carmine's book will help you understand and implement the same kind of world-class experience.\"\u003cbr\u003e \u003cb\u003e—Guy Kawasaki, author of \u003ci\u003eEnchantment: The Art of Changing Hearts, Minds, and Actions\u003c\/i\u003e and former chief evangelist of Apple\u003c\/b\u003e\u003c\/p\u003e","brand":"McGraw-Hill Education","offers":[{"title":"Default Title","offer_id":47079122108656,"sku":"9780071806206","price":70.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780071806206_p0.jpg?v=1763636218","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780071806206","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}