{"product_id":"9780071808224","title":"Red Thread Thinking: Weaving Together Connections for Brilliant Ideas and Profitable Innovation: Weaving Together Connections for Brilliant Ideas and Profitable Innovation DIGITAL AUDIO","description":"Create products and services your consumers can't pass up--without the high cost of development  \u003cp\u003e\u003cb\u003e\u003ci\u003eSuccess is all about connections.\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e  \u003cp\u003eDebra Kaye explodes conventional thinking about innovation and provides an approach that anyone or any business can use to expose the crucial links among observations, experiences, facts, and feelings that on the surface do not seem related--but are--to uncover fresh, brilliant insights. In \u003ci\u003eRed Thread Thinking\u003c\/i\u003e, Kaye shows you how to weave originality from disparate information and turn it into a product or service that can shake up the marketplace--and your business.\u003c\/p\u003e  \u003cp\u003eWhat sets \u003ci\u003eRed Thread Thinking\u003c\/i\u003e apart from other books is that it reveals exactly how to identify and understand hidden cultural codes and shifts in consumer perceptions that speak to emerging and existing markets and, as a result, catapult fresh products to iconic status.\u003c\/p\u003e  \u003cp\u003eA mold-breaking system, \u003ci\u003eRed Thread Thinking\u003c\/i\u003e sharpens your innovation skills and can assist in problem solving, whether preparing a talk, pitching a project to your colleagues and boss, managing staff in a more productive way, or taking business to a new level. Learn the ways of \u003ci\u003eRed Thread Thinking\u003c\/i\u003e:\u003c\/p\u003e  \u003cp\u003e\u003cb\u003eRed Thread One:\u003c\/b\u003e \"Innovation--It's All in Your Head\"--We can fire up our brains to become better at observing and interpreting what we see around us\u003c\/p\u003e  \u003cp\u003e\u003cb\u003eRed Thread Two:\u003c\/b\u003e \"Everything Old is New\"--Take a fresh look at the past to gain remarkable advantage\u003c\/p\u003e  \u003cp\u003e\u003cb\u003eRed Thread Three:\u003c\/b\u003e \"People: The Strangest Animals in the Zoo\"--Know what makes your market tick, and you'll know what makes them spend\u003c\/p\u003e  \u003cp\u003e\u003cb\u003eRed Thread Four:\u003c\/b\u003e \"What You See Is What You Get\"--Learn how to create an entirely new and accessible \"language\" to make your product stand out and be universally understood\u003c\/p\u003e  \u003cp\u003e\u003cb\u003eRed Thread Five:\u003c\/b\u003e \"The Force of Passion\"--Persevere, review, and refine your ideas without compromising your integrity or core beliefs.\u003c\/p\u003e  \u003cp\u003e\u003ci\u003eRed Thread Thinking\u003c\/i\u003e teaches you to activate your own knowledge and resources to make better connections, have more and superior insights, and apply history as a valuable source for future-leaning innovation.\u003c\/p\u003e","brand":"McGraw-Hill Education","offers":[{"title":"Default Title","offer_id":47148250661104,"sku":"9780071808224","price":18.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780071808224_p0.jpg?v=1763636353","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780071808224","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}