{"product_id":"9780071808637","title":"How to Influence Your Audience with Blogs and Twitter EBOOK BUNDLE","description":"THREE E-BOOKS IN ONE  \u003cp\u003e\u003cb\u003e Return on Influence \u003c\/b\u003e\u003c\/p\u003e  \u003cp\u003e\u003ci\u003eReturn on Influence\u003c\/i\u003e is the first book to explore how brands are identifying and leveraging the world’s most powerful bloggers, tweeters, and YouTube celebrities to build product awareness, brand buzz, and new sales.\u003c\/p\u003e  \u003cp\u003eIn this revolutionary book, renowned marketing consultant and college educator Mark W. Schaefer shows you how to use the latest breakthroughs in social networking and influence marketing to achieve your goals through:\u003c\/p\u003e  \u003cul\u003e \u003cli\u003eIn-depth explanations of the sources of online influence—and how they can work for or against you\u003c\/li\u003e  \u003cli\u003eInterviews with more than 50 experts, including tech blogger Robert Scoble, \u003ci\u003eInfluence\u003c\/i\u003e author Robert Cialdini, and industry thought leaders such as Mitch Joel, Jay Baer, and Christopher S. Penn\u003c\/li\u003e  \u003cli\u003eAn insider’s look at the controversial social scoring company Klout and its process for assigning influence numbers to everyone\u003c\/li\u003e  \u003cli\u003ePractical, actionable tips to increase your own personal power and online influence\u003c\/li\u003e  \u003cli\u003eMore than a dozen original social influence marketing case studies\u003c\/li\u003e  \u003c\/ul\u003e  \u003cp\u003e“Influence is the ability to cause, affect, or change behavior. Mark Schaefer helps you define the outcomes you wish to see . . . and measure them!”\u003cbr\u003e \u003cb\u003e—Brian Solis, author of \u003ci\u003eThe End of Business as Usual\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e  \u003cp\u003e\u003cb\u003eThe Tao of Twitter\u003c\/b\u003e\u003c\/p\u003e  \u003cp\u003eYou’re busy and don’t have time to decipher the confusing world of Twitter. In less than two hours, this bestselling book will show you how to connect and start creating meaningful business and personal benefits right away!\u003c\/p\u003e  \u003cp\u003eThrough real-life examples and easy-to-follow steps, acclaimed marketing expert Mark W. Schaefer teaches you:\u003c\/p\u003e  \u003cul\u003e \u003cli\u003eSecrets to building influence on Twitter\u003c\/li\u003e  \u003cli\u003eThe formula behind every Twitter business success\u003c\/li\u003e  \u003cli\u003e22 ways to build an audience that wants to connect to you\u003c\/li\u003e  \u003cli\u003eContent strategies, time savers, and useful tips\u003c\/li\u003e  \u003cli\u003e20 ways to use Twitter as a competitive advantage\u003c\/li\u003e  \u003c\/ul\u003e  \u003cp\u003e\u003cb\u003eBorn to Blog\u003c\/b\u003e\u003c\/p\u003e  \u003cp\u003e\u003cb\u003eLaunch a business and ignite a movement with a powerhouse blog!\u003c\/b\u003e\u003c\/p\u003e  \u003cp\u003e\u003ci\u003eBorn to Blog\u003c\/i\u003e is filled with practical, street-smart techniques and ideas to help you create and manage a winning business blog. Learn how to attract a loyal following, promote your blog, and write powerful content that generates new business.\u003c\/p\u003e  \u003cp\u003e\u003ci\u003e\"If your dream is to launch a business or publish a book, then read \u003cb\u003eBorn to Blog!\u003c\/b\u003e You'll realize the blogger way is your fastest path to success.\"\u003c\/i\u003e -- MICHAEL STELZNER, founder of Social Media Examiner and author of \u003cb\u003eLaunch\u003c\/b\u003e\u003c\/p\u003e","brand":"McGraw-Hill Education","offers":[{"title":"Default Title","offer_id":47148358009072,"sku":"9780071808637","price":45.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780071808637_p0.jpg?v=1763637341","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780071808637","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}