{"product_id":"9780071816427","title":"The Social Employee: How Great Companies Make Social Media Work","description":"Build a successful SOCIAL BUSINESS by empowering the SOCIAL EMPLOYEE  \u003cp\u003e\u003cb\u003eIncludes success stories from IBM, AT\u0026amp;T, Dell, Cisco, Southwest Airlines, Adobe, Domo, and Acxiom\u003c\/b\u003e\u003c\/p\u003e  \u003cp\u003e\u003ci\u003e\"Great brands have always started on the inside, but why are companies taking so long to leverage the great opportunities offered by internal social media? . . . \u003cb\u003eThe Social Employee\u003c\/b\u003e lifts the lid on this potential and provides guidance for businesses everywhere.\"\u003c\/i\u003e -- JEZ FRAMPTON, Global Chairman and CEO, Interbrand\u003c\/p\u003e  \u003cp\u003e\u003ci\u003e\"Get a copy of this book for your whole team and get ready for a surge in measurable social media results!\"\u003c\/i\u003e -- MARI SMITH, author, \u003cb\u003eThe New Relationship Marketing\u003c\/b\u003e, and coauthor, \u003cb\u003eFacebook Marketing\u003c\/b\u003e\u003c\/p\u003e  \u003cp\u003e\u003ci\u003e\"Practical and insightful, \u003cb\u003eThe Social Employee\u003c\/b\u003e is sure to improve your brand-building efforts.\"\u003c\/i\u003e -- KEVIN LANE KELLER, E.B. Osborn Professor of Marketing, Tuck School of Business at Dartmouth College, and author, \u003cb\u003eStrategic Brand Management\u003c\/b\u003e\u003c\/p\u003e  \u003cp\u003e\u003ci\u003e\"This book will change how you view the workplace and modern connectivity, and inform your view of how social employees are changing how we work and create value in today's networked economy.\"\u003c\/i\u003e -- DAVID ARMANO, Managing Director, Edelman Digital Chicago, and contributor to \u003cb\u003eHarvard Business Review\u003c\/b\u003e\u003c\/p\u003e  \u003cp\u003e\u003ci\u003e\"\u003cb\u003eThe Social Employee\u003c\/b\u003e makes the compelling argument that most organizations are sadly missing a key opportunity to create a social brand, as well as to build a strong company culture.\"\u003c\/i\u003e -- ANN HANDLEY, Chief Content Officer, MarketingProfs.com, and coauthor, \u003cb\u003eContent Rules\u003c\/b\u003e\u003c\/p\u003e","brand":"McGraw-Hill Education","offers":[{"title":"Default Title","offer_id":47076945101040,"sku":"9780071816427","price":22.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780071816427_p0.jpg?v=1763637405","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780071816427","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}