{"product_id":"9780071818599","title":"Sun Tzu Strategies for Selling: How to Use The Art of War to Build Lifelong Customer Relationships: How to Use The Art of War to Build Lifelong Customer Relationships","description":"\u003cp\u003e\u003cb\u003eWinning sales tactics from the greatest strategist of all time\u003c\/b\u003e\u003c\/p\u003e  \u003cp\u003eThrough his bestselling books and popular seminars, Gerald Michaelson has established himself as the world's leading interpreter of Sun Tzu's timeless strategies for the modern business audience. In \u003ci\u003eSun Tzu Strategies for Selling\u003c\/i\u003e, the author of the bestselling \u003ci\u003eSun Tzu: The Art of War for Managers \u003c\/i\u003einterprets the theorist's classic battle strategies specifically to help salespeople win on the increasingly competitive sales battlefield.\u003c\/p\u003e  \u003cp\u003ePacked with brilliant insights that will help anyone who sells prevail over any competitor, this new translation of \u003ci\u003eThe Art of War \u003c\/i\u003eincludes special notations underscoring the relevance of Sun Tzu's writings to sales strategy. It also transforms Sun Tzu's wisdom into contemporary sales advice, object lessons, and real-life \"how-tos,\" such as:\u003c\/p\u003e  \u003cul\u003e \u003cli\u003eGet your strategy straight\u003c\/li\u003e  \u003cli\u003eWin without fighting\u003c\/li\u003e  \u003cli\u003eHave a unique selling proposition\u003c\/li\u003e  \u003cli\u003eKnow your competitor\u003c\/li\u003e  \u003cli\u003eAim for big wins\u003c\/li\u003e  \u003cli\u003eLearn from lost sales\u003c\/li\u003e  \u003c\/ul\u003e","brand":"McGraw Hill LLC","offers":[{"title":"Default Title","offer_id":47076946575600,"sku":"9780071818599","price":21.6,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780071818599_p0.jpg?v=1763636517","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780071818599","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}