{"product_id":"9780071819916","title":"Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less","description":"\u003cp\u003e\u003cb\u003eReach more customers than ever with TARGETED CONTENT\u003c\/b\u003e\u003c\/p\u003e  \u003ci\u003eEpic Content Marketing\u003c\/i\u003e helps you develop strategies that seize the competitive edge by creating messages and “stories” tailored for instant, widespread distribution on social media, Google, and the mainstream press. It provides a step-by-step plan for developing powerful content that resonates with customers and describes best practices for social media sharing and search engine discoverability. \u003cp\u003e\u003cb\u003eJoe Pulizzi\u003c\/b\u003e is a content marketing strategist, speaker and founder of the Content Marketing Institute, which runs the largest physical content marketing event in North America, Content Marketing World.\u003c\/p\u003e","brand":"McGraw-Hill Education","offers":[{"title":"Default Title","offer_id":47153675600112,"sku":"9780071819916","price":28.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780071819916_p0.jpg?v=1763636343","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780071819916","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}