{"product_id":"9780071823937","title":"The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand","description":"\u003cstrong\u003eAttention is the new commodity. Visual Storytelling is the new currency.\u003c\/strong\u003e\u003cul\u003e\n\u003cli\u003eHuman brain processes visuals 60,000x faster than text.\u003c\/li\u003e\n\u003cli\u003eWeb posts with visuals drive up to 180% more engagement than those without.\u003c\/li\u003e\n\u003cli\u003eViewers spend 100% more time on web pages with videos.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eFilled with full-color images and thought-provoking examples from leading companies, \u003ci\u003eThe Power of Visual Storytelling\u003c\/i\u003e explains how to grow your business and strengthen your brand by leveraging photos, videos, infographics, presentations, and other rich media. The book delivers a powerful road map for getting started, while inspiring new levels of creativity within organizations of all types and sizes.\u003c\/p\u003e\u003cp\u003e“This book is not only a complete overview of [visual storytelling] but, most importantly, the key to doing it right, a total Right Hook!”\u003cbr\u003e\u003cb\u003e—Gary Vaynerchuk, \u003ci\u003eNew York Times\u003c\/i\u003e bestselling author of \u003ci\u003eCrush It! and Jab, Jab, Jab, Right Hook\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e“A valuable guide to understanding how to develop powerful marketing programs using the art of visual storytelling.”\u003cbr\u003e\u003cb\u003e—Guy Kawasaki, author of \u003ci\u003eAPE: Author, Publisher, Entrepreneur\u003c\/i\u003e and former chief evangelist of Apple\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e“\u003ci\u003eThe Power of Visual Storytelling\u003c\/i\u003e is the new marketing bible!”\u003cbr\u003e\u003cb\u003e—Nancy Bhagat, Vice President, Global Marketing Strategy and Campaigns, Intel\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e“If a picture is worth a thousand words, \u003ci\u003eThe Power of Visual Storytelling\u003c\/i\u003e is worth a million.”\u003cbr\u003e\u003cb\u003e—Scott Monty, Global Digital \u0026amp; Multimedia Communications for Ford Motor Company\u003c\/b\u003e\u003c\/p\u003e","brand":"McGraw Hill LLC","offers":[{"title":"Default Title","offer_id":47011455664368,"sku":"9780071823937","price":47.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780071823937_p0.jpg?v=1763637451","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780071823937","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}