{"product_id":"9780071823975","title":"The Tech Entrepreneur's Survival Guide : How to Bootstrap Your Startup, Lead Through Tough Times, and Cash in for Success","description":"Most technology startups never make it to the funding stage, and only a small percentage of those that are venture-backed generate a positive return for their investors. An even smaller number of startup founders enjoy a truly prosperous exit. \u003cp\u003eBernd Schoner cofounded his tech startup during the dot-com bust, navigated it through market crises and internal turmoil, brought it through the global financial meltdown intact, and eventually sold it to a multibillion-dollar, multinational public technology company.\u003c\/p\u003e \u003cp\u003eIn \u003ci\u003eThe Tech Entrepreneur's Survival Guide\u003c\/i\u003e, Bernd shares what he learned and what he wished he knew at the time. He explains the major phases in a technology company's life cycle, helping entrepreneurs avoid common pitfalls and survive crises when they strike. He guides readers from the initial bootstrapping process through venture-capital financing and provides valuable advice on how to sell a technology company profitably—even in a challenging economic environment. Every chapter presents solutions to realworld issues that could otherwise have fatal consequences for a tech venture.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eAspiring tech entrepreneurs will learn to:\u003c\/b\u003e\u003c\/p\u003e\u003cul\u003e \u003cli\u003eSet up shop: build the team, assemble necessary startup assets (including technology and intellectual property), get legal and financial affairs in order \u003c\/li\u003e\n\u003cli\u003eSecure capital: ask for money, nail the term sheet, ask for more money \u003c\/li\u003e\n\u003cli\u003eGet out: know when to sell, who to sell to, and how to make it a happy exit for all stakeholders, including the employees\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eWritten with deep insight, refreshing candor, and a dash of humor, this comprehensive guide to the often harsh realities of startup life is indispensable for entrepreneurs at any stage.\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePRAISE FOR \u003ci\u003eTHE TECH ENTREPRENEUR'S SURVIVAL GUIDE\u003c\/i\u003e:\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e \u003ci\u003e\"A genuine narrative from the field, with battle scars and self-reflection. Reading this book will help you avoid many pitfalls.\"\u003c\/i\u003e — Nicholas Negroponte, professor at the Massachusetts Institute of Technology Media Lab\u003c\/p\u003e \u003cp\u003e\u003ci\u003e\"There's a lot of great insights and practical advice for the entrepreneur in this book, stuff you normally won't read or hear unless you buy some hard-bitten company founder a few drinks. If you are launching a technology startup, reading this book is the thing you should do first.\"\u003c\/i\u003e — Mark Roberti, founder and editor in chief of RFID Journal\u003c\/p\u003e \u003cp\u003e\u003ci\u003e\"I wish I had read Bernd's book when we founded The Echo Nest. Bernd touches on all the major issues in the initial formation stages of a tech company and many of the problems that come up when the company matures. If you are thinking of founding your own tech startup, read this book first.\"\u003c\/i\u003e — Tristan Jehan, cofounder of The Echo Nest\u003c\/p\u003e \u003cp\u003e\u003ci\u003e\"A visceral, behind-the-scenes guide to technology entrepreneurship. Bernd tells it like it is and presents a universe of solutions to tricky startup situations that can significantly improve the odds of success. Indispensable.\"\u003c\/i\u003e — Larry Begley, cofounder and managing director at .406 Ventures\u003c\/p\u003e \u003cp\u003e\u003ci\u003e\"The best-laid business plans never survive contact with reality. Bernd has provided a comprehensive guide to anticipating the unexpected in the life of a startup.\"\u003c\/i\u003e — Neil Gershenfeld, professor and director of the Massachusetts Institute of Technology Center for Bits and Atoms\u003c\/p\u003e","brand":"McGraw-Hill Companies, The","offers":[{"title":"Default Title","offer_id":47011455697136,"sku":"9780071823975","price":26.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780071823975_p0.jpg?v=1763636930","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780071823975","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}