{"product_id":"9780071824958","title":"Changing the Sales Conversation: Connect, Collaborate, and Close","description":"The proven new sales strategy from \u003ci\u003eNew York Times\u003c\/i\u003e bestselling author Linda Richardson  \u003cp\u003e\u003cb\u003eLearn how to create better, more effective dialogs with customers in today’s hyper digital world\u003c\/b\u003e\u003c\/p\u003e  \u003cp\u003eIn this era of iPads, iPhones, and apps, sales communications may be growing, but sales conversations are dying--and so are too many sales. \u003ci\u003eThe New Sales Conversation\u003c\/i\u003e helps you use new links and technologies without losing the very reason for making a connection in the first place--a chance to exchange the winning words that lead to a successful close and a loyal customer.\u003c\/p\u003e  \u003cp\u003eRichardson Provides five easy-to-remember keys to bringing value to customers: Futuring (Predictive Preparation), Heat-mapping (New and Emerging Needs), Value-tracking (Proof of Solution), Phasing (Verifiable Outcomes), and Linking (Emotional Connection)\u003c\/p\u003e  \u003cp\u003e\u003cb\u003eLinda Richardson\u003c\/b\u003e is the founder and Executive Chairwoman of Richardson, a global sales training business. She teaches sales and management courses at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center.\u003c\/p\u003e","brand":"McGraw Hill LLC","offers":[{"title":"Default Title","offer_id":47105672839408,"sku":"9780071824958","price":21.6,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780071824958_p0.jpg?v=1763636423","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780071824958","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}