{"product_id":"9780071827737","title":"The Likeable Social Business","description":"\u003cb\u003eTWO EBOOKS IN ONE\u003c\/b\u003e \u003cb\u003e\u003c\/b\u003e\u003cp\u003e\u003ci\u003eLikeable Social Media\u003c\/i\u003e\u003c\/p\u003e   \u003cp\u003e\u003cb\u003eTHE \u003ci\u003eNEW YORK TIMES\u003c\/i\u003e AND \u003ci\u003eUSA TODAY\u003c\/i\u003e BESTSELLER!\u003c\/b\u003e\u003c\/p\u003e  \u003cp\u003eIn \u003ci\u003eLikeable Social Media\u003c\/i\u003e, Dave Kerpen reveals the secrets to building a brand's popularity by being authentic, engaging, and transparent on Facebook and other social media sites. He shares the methods he has used to successfully redefine the brands of a number of large companies, including 1-800-FLOWERS and Cumberland Farms. Complete with serious strategies communicated with wit and humor, this book is the definitive source for using social media to win new customers, gather valuable feedback, and increase the bottom line.\u003c\/p\u003e  \u003cp\u003e“Dave Kerpen’s insights and clear, how-to instructions on building brand popularity by truly engaging with customers on Facebook, Twitter, and the many other social media platforms are nothing short of brilliant.”\u003cbr\u003e \u003cb\u003eJim McCann, founder of 1-800-FLOWERS.COM and Celebrations.com\u003c\/b\u003e\u003c\/p\u003e  \u003cb\u003e\u003c\/b\u003e\u003cp\u003e\u003ci\u003eLikeable Business\u003c\/i\u003e\u003c\/p\u003e   \u003cp\u003e\u003ci\u003eLikeable Business\u003c\/i\u003e lays out the eleven strategies small- and mid-sized companies can use to increase profits and spur growth. Kerpen explains how to ensure that every aspect of a business incorporates the elements of likeability, including transparency, accountability, responsiveness, and authenticity—and how they benefit business goals.\u003c\/p\u003e","brand":"McGraw-Hill Education","offers":[{"title":"Default Title","offer_id":47119226765552,"sku":"9780071827737","price":23.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780071827737_p0.jpg?v=1763637487","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780071827737","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}