{"product_id":"9780071827829","title":"Thinkers 50 Innovation: Breakthrough Thinking to Take Your Business to the Next Level","description":"The World's Leading Business Minds on Today's Most Critical Challenges  \u003cp\u003e\u003cb\u003eFeaturing VJ Govindarajan, Linda Hill, Clay Christensen, and many more\u003c\/b\u003e\u003c\/p\u003e  \u003cp\u003e\u003ci\u003e\"Thinkers50 is now established as the definitive ranking of global thought leaders.\"\u003c\/i\u003e -- Professor Costas Markides, London Business School\u003c\/p\u003e  \u003cp\u003eInnovation used to separate extraordinary companies from average companies. Today, it's making the difference between those that succeed and those that outright fail. Business leaders have no choice: innovate or die.\u003c\/p\u003e  \u003cp\u003eStuart Crainer and Des Dearlove, creators of Thinkers50, bring you the very latest thinking on the subject of business innovation. Citing the ideas and insights of the world's leading thinkers and business practitioners, the authors present a guide to business innovation that will put you ahead of the competition. Chapters include:\u003c\/p\u003e  \u003cul\u003e \u003cli\u003eDisruptive Innovation\u003c\/li\u003e  \u003cli\u003eCo-creating the Future\u003c\/li\u003e  \u003cli\u003eOpening Up Innovation\u003c\/li\u003e  \u003cli\u003eInnovating Management\u003c\/li\u003e  \u003cli\u003eLeading Innovation\u003c\/li\u003e  \u003cli\u003eWhere Innovation Meets Strategy\u003c\/li\u003e  \u003cli\u003eWhere Innovation Meets Society\u003c\/li\u003e  \u003c\/ul\u003e  \u003cp\u003eEach book in the Thinkers50 series provides authoritative explanations of the concepts, ideas, and practices that are making a difference today, including specific examples and cases drawn from the original sources. \"Innovation is where the worlds of business and creativity meet to create new value,\" Crainer and Dearlove write.\u003c\/p\u003e  \u003cp\u003eToday's customers are more demanding than ever. They want the best, coolest, most advanced product available. If you don't deliver it, your competitor will. Read \u003ci\u003eThinkers50 Innovation\u003c\/i\u003e and learn how to apply the best ideas from the brightest minds in business innovation.\u003c\/p\u003e","brand":"McGraw-Hill Education","offers":[{"title":"Default Title","offer_id":47119226929392,"sku":"9780071827829","price":22.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780071827829_p0.jpg?v=1763636579","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780071827829","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}