{"product_id":"9780071839334","title":"The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue","description":"\u003cp\u003eIn today’s business world, it takes more than a website to stay competitive. The smartest, most successful companies are using radically new membership models, subscription-based formats, and freemium pricing structures to grow their customer base—and explode their market valuation—in the most disruptive shift in business since the Industrial Revolution.\u003c\/p\u003e  \u003cp\u003eThis is \u003ci\u003eThe Membership Economy\u003c\/i\u003e.\u003c\/p\u003e  \u003cp\u003eWritten by an expertconsultant, this groundbreaking book will show you how to turn ordinary customers into members for life. Learn how to:\u003c\/p\u003e  \u003cul\u003e \u003cli\u003eTurn digital subscriptions into forever sales\u003c\/li\u003e  \u003cli\u003eBuild an online community your customers will love\u003c\/li\u003e  \u003cli\u003eDevelop new loyalty programs that really pay off\u003c\/li\u003e  \u003cli\u003eTransform freemium users into superusers\u003c\/li\u003e  \u003cli\u003eCreate a self-generating revenue stream\u003c\/li\u003e  \u003cli\u003eKeep memberships and profits growing for years to come\u003c\/li\u003e  \u003c\/ul\u003e  \u003cp\u003eWhether you’re a small business with limited resources, an established company using a traditional business model, or a hungry start-up who wants a bigger bang for your buck, this comprehensive guide provides a wealth of membership-building options to suit every need.\u003c\/p\u003e  \u003cp\u003eYou’ll learn the best-kept secrets of top industry leaders, from global giants like Am Ex and Weight Watchers to smaller dot-com successes like SurveyMonkey and Pandora. You’ll find proven strategies for creating membership programs for everything from vacation timeshares and car rentals to video streaming and Software-as-a-Service.\u003c\/p\u003e  \u003cp\u003eMost importantly, you’ll discover what works, and what doesn’t, from some of the key players in the new membership economy. It’s not about ownership; it’s about access, options, and freedom.\u003c\/p\u003e  \u003cp\u003eWhen you join forces with your customers, membership has its rewards—for you, your company, and your continued success.\u003c\/p\u003e","brand":"McGraw-Hill Education","offers":[{"title":"Default Title","offer_id":47076957618416,"sku":"9780071839334","price":28.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780071839334_p0.jpg?v=1763636601","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780071839334","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}