{"product_id":"9780071841153","title":"The Tao of Twitter, Revised and Expanded New Edition: Changing Your Life and Business 140 Characters at a Time","description":"\u003cp\u003eThe Definitive Guide to Twitter Success Fully Updated and Expanded\u003c\/p\u003e\u003cp\u003eFEATURING new statistics, strategies, and case studies\u003c\/p\u003e\u003cp\u003eYou're busy and you don't have time to decipher the confusing world of Twitter. In less than two hours, Mark Schaefer's bestselling book will show you how to connect and start creating meaningful business and personal benefits right away!\u003c\/p\u003e\u003cp\u003eBehind every Twitter triumph is a well-defined success formula. This is \u003ci\u003eThe Tao of Twitter\u003c\/i\u003e: a path that holds the potential to improve your daily life at work and at home . . . if you know the way.\u003c\/p\u003e\u003cp\u003eThrough real-life examples and easy-to-follow steps, acclaimed marketing expert Mark Schaefer teaches you:\u003cbr\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eSecrets to building influence on Twitter\u003c\/li\u003e\n\u003cli\u003eThe formula behind every Twitter business success\u003c\/li\u003e\n\u003cli\u003e22 ways to build an audience who wants to connect with you\u003c\/li\u003e\n\u003cli\u003eContent strategies, time savers, and useful tips\u003c\/li\u003e\n\u003cli\u003e20 ways to use Twitter as a competitive advantage\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eStart your journey toward social media influence and business success today by learning—and following—\u003ci\u003eThe Tao of Twitter\u003c\/i\u003e!\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"McGraw-Hill Professional Publishing","offers":[{"title":"Default Title","offer_id":47010277851376,"sku":"9780071841153","price":15.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780071841153_p0.jpg?v=1763636514","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780071841153","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}