{"product_id":"9780071843836","title":"The Whole Brain Business Book, Second Edition: Unlocking the Power of Whole Brain Thinking in Organizations, Teams, and Individuals","description":"\u003cp\u003e\u003cb\u003e\u003ci\u003eThe long-awaited update of the classic guide to outperforming the competition using Herrmann International's trademark Whole Brain Methodology\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e  \u003cp\u003ePacked with new research, updated examples, and more actionable content, \u003ci\u003eThe Whole Brain Business Book\u003c\/i\u003e outlines four basic thinking styles--administrator, talker, problem-solver, dreamer--corresponding to the four quadrants of the brain and explains that many are dominated by only one quadrant. By getting out of the \"brain rut\" and channeling all four quadrants, business people and organizations can become more flexible, creative, and competitive.\u003c\/p\u003e  \u003cp\u003eHerrmann-Nehdi uses her extensive research and experience working with her father and expert practitioners across the globe to highlight new research developments, replace outdated information, incorporate new stories and real-world examples while building on the core applications of \u003ci\u003eThe Whole Brain Business Book.\u003c\/i\u003e\u003c\/p\u003e","brand":"McGraw-Hill Education","offers":[{"title":"Default Title","offer_id":47078221512944,"sku":"9780071843836","price":30.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780071843836_p0.jpg?v=1763636537","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780071843836","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}