{"product_id":"9780071847834","title":"You Can't Teach a Kid to Ride a Bike at a Seminar, 2nd Edition: Sandler Training's 7-Step System for Successful Selling","description":"\u003cp\u003e\u003cb\u003e\u003ci\u003eThe bestselling sales classic! Revised and expanded to help you supercharge personal and team performance in today's ultra-competitive sales environment\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e  \u003cp\u003e\u003ci\u003e\"People make buying decisions emotionally and justify them logically.\"\u003c\/i\u003e\u003c\/p\u003e  \u003cp\u003eThat shrewd, timeless insight from the first edition of this bestselling book has become a “no-brainer” among sales professionals. Now \u003ci\u003eYou Can't Teach a Kid to Ride a Bike at a Seminar\u003c\/i\u003e comes with new insights, information, and tools every sales leader can use. It combines Sandler's classic, battle-tested advice on driving personal and organizational success by breaking the rules of conventional selling with up-to-date best practices from experienced trainers of Sandler, now run by David Mattson.\u003c\/p\u003e","brand":"McGraw-Hill Education","offers":[{"title":"Default Title","offer_id":47119491236080,"sku":"9780071847834","price":32.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780071847834_p0.jpg?v=1769915136","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780071847834","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}