{"product_id":"9780071847872","title":"Does It Work?: 10 Principles for Delivering True Business Value in Digital Marketing","description":"\u003cp\u003e\u003cb\u003eYou can collect all the consumer data in the world, but it's not worth much if you aren't using it to move your business forward.\u003c\/b\u003e\u003c\/p\u003e  \u003cp\u003eToday, marketers and advertisers can do so much more than launch campaigns and hope for the best. Thanks to data, they can finally know what works and doesn't, and use that information to become more effective in the future.\u003c\/p\u003e  \u003cp\u003eThat's where this groundbreaking marketing guide comes into play.\u003c\/p\u003e  \u003cp\u003eFrom POSSIBLE, one of the world's most successful digital marketing agencies, \u003ci\u003eDoes Your Marketing Work?\u003c\/i\u003e reveals 10 easy-to-understand principles for building a higly creative organization that thrives on data. You'll learn how to how to set business goals, inspire great ideas, find the right people, measure what matters, and act on insight. The book explains how to evaluate everything from simple projects to long-term brand vitality--all the while keeping the field wide open for brilliant creative work.\u003c\/p\u003e","brand":"McGraw Hill LLC","offers":[{"title":"Default Title","offer_id":47119377891568,"sku":"9780071847872","price":36.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780071847872_p0.jpg?v=1763637200","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780071847872","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}