{"product_id":"9780072262339","title":"The Apple Way","description":"\u003cp\u003e\u003cb\u003eReveals the master plan behind Apple’s revolutionary business model\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e“We don’t underestimate people....Rather than making a far inferior product for a hundred dollars less, we gave the people the product that they want and that will serve them for years, even though it’s a little pricier.  People are smart; they figure these things out.”  --Steve Jobs\u003c\/p\u003e\u003cp\u003e\u003ci\u003eThe Apple Way\u003c\/i\u003e divulges the secrets and management principles that keep Apple far ahead of the curve. Find out how to implement these and other winning strategies in your organization to trigger a technological and stylistic revolution of your own:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eMake the customer and the product king\u003c\/li\u003e\n\u003cli\u003eBalance manufacturing with delivery logistics\u003c\/li\u003e\n\u003cli\u003eMotivate and inspire people outside the company to do your marketing and public relations\u003c\/li\u003e\n\u003cli\u003eInvent new distribution channels\u003c\/li\u003e\n\u003cli\u003eDecide on your company image and stick to your guns \u003c\/li\u003e\n\u003cli\u003eLeapfrog the competition\u003c\/li\u003e\n\u003cli\u003eLearn from both successes and missteps\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eJeffrey L. Cruikshank\u003c\/b\u003e is the author or coauthor of numerous books for practicing managers, including \u003ci\u003eThe Intellectual Venture Capitalist: John H. McArthur and the Work of the Harvard Business School\u003c\/i\u003e (Harvard Business School Press). He also played a key role in developing several McGraw-Hill titles, including \u003ci\u003eThe Leadership Secrets of Colin Powell \u003c\/i\u003eand\u003ci\u003e The Essential Vince Lombardi.\u003c\/i\u003e\u003c\/p\u003e  ","brand":"McGraw-Hill Professional","offers":[{"title":"Default Title","offer_id":50056294858992,"sku":"9780072262339","price":28.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780072262339_p0.jpg?v=1784727992","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780072262339","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}