{"product_id":"9780072536201","title":"Entrepreneurship with Powerweb","description":"Entrepreneurship by Hisrich and Peters is intended for the undergraduate and graduate courses in entrepreneurship and has been designed to instruct students on how to formulate, plan and implement a new venture.  Students are exposed to detailed descriptions of 'how to' embark on a new venture in a logical manner.  Actual case studies and entrepreneur profiles help illustrate successful and not-so-successful ventures.  ","brand":"McGraw-Hill Companies, The","offers":[{"title":"Default Title","offer_id":47010633122032,"sku":"9780072536201","price":137.75,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780072536201_p0.jpg?v=1763636619","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780072536201","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}