{"product_id":"9780072887761","title":"Problems \u0026 Cases in Health Care Marketing","description":"\u003cp\u003eCases in Health Care Marketing, 1\/e by Gourville, Quelch, and Rangan is a collection of Harvard cases that concentrate on marketing within the health care sector. The book is divided into seven sections, exploring topics which include: Developing a Marketing Strategy, Developing New Products, Launching of New Products, Managing Distribution, Managing Communications, Managing the Brand, and International Marketing.  \u003c\/p\u003e","brand":"McGraw-Hill Companies, The","offers":[{"title":"Default Title","offer_id":47011457007856,"sku":"9780072887761","price":177.75,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780072887761_p0.jpg?v=1763636641","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780072887761","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}