{"product_id":"9780072937923","title":"How to Write Television News","description":"\u003cp\u003e\u003cb\u003eBreak into the TV newswriting business with this expert guide\u003c\/b\u003e\u003c\/p\u003e  \u003cp\u003e\u003ci\u003eHow to Write Television News\u003c\/i\u003e delivers dozens of tips and principles used to train writers at CNN Headline News in a guidebook of simple formulas and clear explanations for becoming a solid television news writer. Actual network news scripts illustrate what to do and what not to do. Aspects covered include leads and style, as well as demonstrations when a dry and straightforward approach is appropriate and when a more creative style can be used to better effect.\u003c\/p\u003e  ","brand":"McGraw-Hill Companies, The","offers":[{"title":"Default Title","offer_id":47008187187440,"sku":"9780072937923","price":58.44,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780072937923_p0.jpg?v=1763636647","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780072937923","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}