{"product_id":"9780072961904","title":"Marketing Strategy: A Decision Focused Approach","description":"\u003cb\u003e\u003ci\u003eMarketing Strategy, 8e\u003c\/i\u003e\u003c\/b\u003e is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing’s cross\/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making. The eighth edition helps students integrate what they have learned about analytical tools and the 4P’s of marketing within a broader framework of competitive strategy. Four key and relevant trends that are sweeping the world of marketing theory and practice are integrated throughout this new edition.","brand":"McGraw-Hill Companies, The","offers":[{"title":"Default Title","offer_id":47011613704432,"sku":"9780072961904","price":117.4,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780072961904_p0.jpg?v=1763636803","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780072961904","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}