{"product_id":"9780072979237","title":"Business Research Methods","description":"In its Anniversary 10th Edition, authors Cooper and Schindler continue to provide the most timely, richest, and most comprehensive coverage of the research experience in \u003ci\u003eBusiness Research Methods\u003c\/i\u003e. Students and instructors will find thorough coverage of business research topics – including the best coverage of questionnaire design – backed by solid theory. The authors are successful marketing research consultants; their expertise is evident in the realistic Snapshots, Close-Ups, PicProfiles, and case studies found in the text. Managerial decision making is the underlying theme, and topics and applications are presented and organized in a manner that allows students to thoroughly understand business research topics and functions. Consequently, the structure of the text encourages and supports completion of an in-depth business research project during the semester.  ","brand":"McGraw-Hill Companies, The","offers":[{"title":"Default Title","offer_id":47022043660528,"sku":"9780072979237","price":157.75,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780072979237_p0.jpg?v=1763637905","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780072979237","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}