{"product_id":"9780073404837","title":"Relationship Selling","description":"\u003cp\u003eNow available in its third edition, Relationship Selling has struck a chord with instructors and students throughout the selling discipline. As its title suggests, Relationship Selling focuses on creating and maintaining profitable long-term relationships with customers, highlighting the salesperson as an essential element in communicating value to customers. This same approach is used successfully at firms throughout the world-no surprise given the extensive real-world sales and consulting experience of this author team. From its numerous role-plays and pedagogical aids to its student-friendly style and stellar teaching support, Relationship Selling is a fast-rising favorite of students and instructors alike.\u003c\/p\u003e","brand":"McGraw-Hill Companies, The","offers":[{"title":"Default Title","offer_id":47011457532144,"sku":"9780073404837","price":186.87,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780073404837_p0.jpg?v=1763637981","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780073404837","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}