{"product_id":"9780073529806","title":"Basic Marketing: A Marketing Strategy Planning Approach","description":"Embodying the continuous improvement and constant innovation of the market's most talented-and most driven-author,Bill Perreault,this latest edition of the marketing classic takes on the virtual corporation of the late '90s and beyond,addresses relationship marketing thoughtfully throughout,and expands its discussions of global issues,ethics,IMC,cross-functional topics,customer satisfaction,business-to-business,services and more!  ","brand":"McGraw-Hill Companies, The","offers":[{"title":"Default Title","offer_id":47021803569392,"sku":"9780073529806","price":159.75,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780073529806_p0.jpg?v=1763636793","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780073529806","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}