{"product_id":"9780074714034","title":"The Strategic Partnering Pocketbook","description":"\u003cp\u003eFollowing the successful \u003ci\u003eStrategic Partnering Handbook\u003c\/i\u003e, this is a concise introduction to the culture, strategy, processes, and people needed to make sustainable business relationships. \u003ci\u003eThe Strategic Partnering Pocketbook \u003c\/i\u003eis the practitioner's guide to developing these long-term, strategic, interdependent, and transparent relationships. It looks at the culture, strategies, structure, processes, and people required to make these complex relationships successful, and is a concise primer for all levels of management.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eTony Lendrum \u003c\/b\u003ehas more than 20 years of experience in partnering, alliance and relationship management. He is CEO and head coach at Strategic Partnering Pty Ltd., a management firm dedicated to the improvement of the partnering process.\u003c\/p\u003e  ","brand":"McGraw-Hill Australia","offers":[{"title":"Default Title","offer_id":47010425635056,"sku":"9780074714034","price":14.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780074714034_p0.jpg?v=1763636942","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780074714034","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}