{"product_id":"9780077862480","title":"New Venture Creation: Entrepreneurship for the 21st Century","description":"\u003cb\u003eNew Venture Creation: Entrepreneurship for the 21st Century\u003c\/b\u003e is about the process of getting a new venture started, growing the venture, successfully harvesting it, and starting again. The book presents the substantial body of knowledge about the entrepreneurial process in a pragmatic way – through text, case studies, and hands-on exercises – to help readers compress their learning curves, reduce their ultimate risk and pain, and allow them to gain more from their subsequent entrepreneurial experiences.","brand":"McGraw-Hill Higher Education","offers":[{"title":"Default Title","offer_id":47049565241584,"sku":"9780077862480","price":169.06,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780077862480_p0.jpg?v=1763636875","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780077862480","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}