{"product_id":"9780078021855","title":"Principles of Economics","description":"\u003cp\u003eAuthors Bob Frank, Ben Bernanke, and introducing Kate Antonovics from the University of California San Diego and Ori Heffetz from Cornell University, present a \u003ci\u003ecoherent short list of core principles in introductory economics\u003c\/i\u003e and reinforce them by illustrating and applying each in numerous contexts. With engaging questions, explanations and exercises, the authors help students relate economic principles to a host of everyday experiences such as going to the ATM or purchasing airline tickets. Throughout this process, the authors encourage students to become “economic naturalists:” people who employ basic economic principles to understand and explain what they observe in the world around them. \u003c\/p\u003e\u003cp\u003e\u003ci\u003ePrinciples of Economics\u003c\/i\u003e, sixth edition, is thoroughly integrated with the adaptive digital tools available in McGraw-Hill’s LearnSmart Advantage Suite, proven to increase student engagement and success in the course.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"McGraw-Hill Companies, The","offers":[{"title":"Default Title","offer_id":47008247283952,"sku":"9780078021855","price":229.05,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780078021855_p0.jpg?v=1763637651","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780078021855","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}