{"product_id":"9780078028946","title":"Marketing Strategy: A Decision-Focused Approach","description":"\u003cb\u003e\u003ci\u003eMarketing Strategy, 8e\u003c\/i\u003e\u003c\/b\u003e is a focused, succinct text which can be used on its own or packaged with a case book.  It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing’s cross\/inter-functional relationships.  This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making.  The eighth edition helps students integrate what they have learned about analytical tools and the 4P’s of marketing within a broader framework of competitive strategy.  Four key and relevant trends that are sweeping the world of marketing theory and practice are integrated throughout this new edition.","brand":"McGraw Hill LLC","offers":[{"title":"Default Title","offer_id":48819485311216,"sku":"9780078028946","price":208.75,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780078028946_p0.jpg?v=1771955603","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780078028946","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}