{"product_id":"9780078112065","title":"Marketing: The Core","description":"\u003cp\u003eMARKETING: THE CORE, 3\/e by Kerin, Hartley, and Rudelius continues the tradition of cutting-edge content and student-friendliness set by Marketing 9\/e, but in a shorter, more accessible package. The Core distills Marketing’s 21 chapters down to 18, leaving instructors just the content they need to cover the essentials of marketing in a single semester.\u003c\/p\u003e\u003cp\u003eInstructors using The Core also benefit from a full-sized supplements package that surpasses anything offered by the competition, while students will appreciate the easy-to-read paperback format that’s equally kind to both the eyes and the pocketbook. The Core is more than just a “baby Kerin”; it combines great writing, currency, and supplements into the ideal package for budget-conscious students and time-conscious professors.\u003c\/p\u003e","brand":"McGraw-Hill Companies,Inc.","offers":[{"title":"Default Title","offer_id":47011276357872,"sku":"9780078112065","price":143.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780078112065_p0.jpg?v=1763637673","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780078112065","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}