{"product_id":"9780078112843","title":"Entrepreneurship","description":"\u003cp\u003e\u003ci\u003eEntrepreneurship\u003c\/i\u003e, by Robert Hisrich, Michael Peters and Dean Shepherd has been designed to clearly instruct students on the process of formulating, planning, and implementing a new venture. Students are exposed to detailed descriptions of ‘how to’ embark on a new venture in a logical manner. Comprehensive cases at the end of the text have been hand-picked by the authors to go hand-in-hand with chapter concepts.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe superb author team of Hisrich, Peters, and Shepherd draw from their distinct backgrounds to create a book that addresses the dynamics of today’s entrepreneurial challenges. From Bob Hisrich’s expertise in global entrepreneurship to Mike Peter’s background as a both a real-life entrepreneur and academic to Dean Shepherd’s current research on cognition and entrepreneurial mindset, this book balances the crucial line between modern theory and practice. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"McGraw-Hill Companies, The","offers":[{"title":"Default Title","offer_id":47011198402800,"sku":"9780078112843","price":278.45,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780078112843_p0.jpg?v=1763636932","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780078112843","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}