{"product_id":"9780078953125","title":"Marketing Essentials Student Edition","description":"Glencoe \u003cem\u003eMarketing Essentials\u003c\/em\u003e covers the very latest trends in marketing, including green marketing, marketing uses of social media, e-marketing, and global marketing. An all-new 'magazine feel' gives the book added interest, and it is available online with McGraw-Hill's exclusive Connect? and Connect? Plus. Using Connect? teachers can manage their classes completely online, while students complete their work, which is checked and placed in a grade book for the teacher. Students can even use Connect? to do their homework on a PPA, iPhone, or iPod Touch! Connect? Plus adds an online student edition. Glencoe \u003cem\u003eMarketing Essentials\u003c\/em\u003e is correlated to the latest National Marketing Standards, and incorporates academic content and research-based reading strategies throughout the text. DECA Connection features help students prepare for competitive events. \u003cem\u003eMarketing Essentials\u003c\/em\u003e meets all Perkins standards for academic rigor, relevancy, and relationships.","brand":"Glencoe\/McGraw-Hill","offers":[{"title":"Default Title","offer_id":47022154842352,"sku":"9780078953125","price":131.75,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780078953125_p0.jpg?v=1763637762","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780078953125","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}