{"product_id":"9780080425726","title":"Marketing Strategies: New Approaches, New Techniques","description":"\u003cp\u003eMarketing is continually having to adopt new approaches and techniques to respond to a changing business environment that is characterised by increasing consumer sophistication, deregulation, time-based competition, and lack of market growth. Such adaptive techniques have led to marked change in marketing practices over the years. This selection of papers from \"Long Range Planning - The International Journal of Strategic Management\" reflects the key contemporary issues and developments in marketing strategy that face organisations as they approach the next century. What emerges is a holistic view of the full range of changes that are taking place in marketing that both demonstrates the current state of marketing technique and provides a glimpse of where marketing is heading in the future.\u003c\/p\u003e","brand":"Emerald Publishing Ltd","offers":[{"title":"Default Title","offer_id":47011335209200,"sku":"9780080425726","price":106.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780080425726_p0.jpg?v=1763637033","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780080425726","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}