{"product_id":"9780080921211","title":"Master Data Management","description":"The key to a successful MDM initiative isn’t technology or methods, it’s people: the stakeholders in the organization and their complex ownership of the data that the initiative will affect.\u003cbr\u003e\u003cbr\u003eMaster Data Management equips you with a deeply practical, business-focused way of thinking about MDM—an understanding that will greatly enhance your ability to communicate with stakeholders and win their support. Moreover, it will help you deserve their support: you’ll master all the details involved in planning and executing an MDM project that leads to measurable improvements in business productivity and effectiveness.\u003cbr\u003e\u003cbr\u003e* Presents a comprehensive roadmap that you can adapt to any MDM project.\u003cbr\u003e* Emphasizes the critical goal of maintaining and improving data quality.\u003cbr\u003e* Provides guidelines for determining which data to “master.”\u003cbr\u003e* Examines special issues relating to master data metadata.\u003cbr\u003e* Considers a range of MDM architectural styles.\u003cbr\u003e* Covers the synchronization of master data across the application infrastructure.","brand":"Elsevier Science","offers":[{"title":"Default Title","offer_id":47119335162096,"sku":"9780080921211","price":57.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780080921211_p0.jpg?v=1763637963","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780080921211","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}