{"product_id":"9780081007693","title":"Poultry Quality Evaluation: Quality Attributes and Consumer Values","description":"\u003cp\u003e\u003ci\u003ePoultry Quality Evaluation: Quality Attributes and Consumer Values\u003c\/i\u003e provides a new reference source that covers these aspects with the same scientific authority as texts on traditional poultry meat quality values.\u003c\/p\u003e \u003cp\u003eThe book's first section explores new developments in our understanding of how muscle structure affects the eating qualities of cooked meat. The second section highlights new techniques for measuring, predicting, and producing poultry meat quality and how these new techniques help us minimize variability in eating quality and\/or maximize value. The final section identifies the current qualities of consumer and public perceptions, including what is sustainable, ethical, desirable, and healthy in poultry production and consumption.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eBrings together top researchers in the field to provide a comprehensive overview of the new elements of poultry quality evaluation\u003c\/li\u003e\n\u003cli\u003eProvides a comprehensive reference source on poultry with the same scientific authority as texts on more broad traditional meat quality values\u003c\/li\u003e\n\u003cli\u003eContains contributions from editors who are very well known and highly respected in the field\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Elsevier Science","offers":[{"title":"Default Title","offer_id":47119528034544,"sku":"9780081007693","price":200.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780081007693_p0.jpg?v=1763638285","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780081007693","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}