{"product_id":"9780123820877","title":"Sensory Evaluation Practices","description":"\u003cp\u003eUnderstanding what the consumer wants and will accept are two of the most significant hurdles faced by anyone in new product development. Whether the concern is the proper mouth-feel of a potato chip, the sense of freshness\" evoked by a chewing gum, or the weight and texture of a cosmetic, if the consumer doesn't find the product acceptable, it won't sell. Sensory evaluation testing is the process that establishes the consumer acceptability of a product. It can help identify issues before general production is begun and potentially bring to light issues that hadn't previously been considered a factor in the success of the project.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eEmphasizes the importance of a scientific sensory methodology used to measure and understand consumer perception\u003c\/li\u003e\n\u003cli\u003eIllustrates the importance of planning, managing, and communicating product sensory information in a way that is actionable to developers and marketers\u003c\/li\u003e\n\u003cli\u003ePresents demonstrated methods for test selection, application and measurement, and testing with the right consumer, including more typical usage environments\u003c\/li\u003e\n\u003cli\u003eIncludes worked examples for interpreting and displaying results\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Elsevier Science","offers":[{"title":"Default Title","offer_id":47078586876144,"sku":"9780123820877","price":84.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780123820877_p0.jpg?v=1763639899","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780123820877","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}