{"product_id":"9780123865328","title":"Design for Emotion","description":"\u003cp\u003e\u003ci\u003eDesign for Emotion\u003c\/i\u003e introduces you to the why, what, when, where and how of designing for emotion. Improve user connection, satisfaction and loyalty by incorporating emotion and personality into your design process. The conscious and unconscious origins of emotions are explained, while real-world examples show how the design you create affects the emotions of your users. \u003c\/p\u003e \u003cp\u003eThis isn’t just another design theory book – it’s imminently practical. \u003ci\u003eDesign for Emotion\u003c\/i\u003e introduces the A.C.T. Model (Attract\/Converse\/Transact) a tool for helping designers create designs that intentionally trigger emotional responses. This book offers a way to harness emotions for improving the design of products, interfaces and applications while also enhancing learning and information processing. \u003ci\u003eDesign for Emotion\u003c\/i\u003e will help your designs grab attention and communicate your message more powerfully, to more people. \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eExplains the relationship between emotions and product personalities\u003c\/li\u003e\n\u003cli\u003eDetails the most important dimensions of a product's personality\u003c\/li\u003e\n\u003cli\u003eExamines models for understanding users' relationships with products\u003c\/li\u003e\n\u003cli\u003eExplores how to intentionally design product personalities \u003c\/li\u003e\n\u003cli\u003eProvides extensive examples from the worlds of product, web and application design\u003c\/li\u003e\n\u003cli\u003eIncludes a simple and effective model for creating more emotional designs\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Elsevier Science","offers":[{"title":"Default Title","offer_id":47148974309616,"sku":"9780123865328","price":34.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780123865328_p0.jpg?v=1763638806","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780123865328","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}