{"product_id":"9780123979032","title":"Success in Innovation: Improving the Odds by Understanding the Factors for Unsuccess","description":"\u003cp\u003e\u003ci\u003eSuccess in Innovation\u003c\/i\u003e tackles its subject from a novel perspective: instead of focusing on factors for success, it specifically examines the factors for failure. Similar books often attempt to stimulate more effort on innovation with success stories and methods. But innovation is risky business and most innovative ideas fail. By understanding the typical pitfalls and hurdles in the process, and how to avoid or manage them, readers can significantly improve their chances of success.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eSuccess in Innovation\u003c\/i\u003e is broad in scope and useful to managers, consultants, entrepreneurs, tech start-ups — anyone with a stake in new and powerful ideas, products, businesses, or methods. This book helps readers work smarter, not simply more.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eProvides guidelines for assessing innovative ideas\u003c\/li\u003e\n\u003cli\u003eIncludes methods for valuing innovation\u003c\/li\u003e\n\u003cli\u003eDiscusses the danger points in the innovation process\u003c\/li\u003e\n\u003cli\u003eExplains the planning and development processes\u003c\/li\u003e\n\u003cli\u003eIncludes innovation models\u003c\/li\u003e\n\u003cli\u003eDiscusses the methods for risk assessment\u003c\/li\u003e \u003c\/ul\u003e","brand":"Elsevier Science","offers":[{"title":"Default Title","offer_id":47079700463856,"sku":"9780123979032","price":49.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780123979032_p0.jpg?v=1763639596","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780123979032","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}