{"product_id":"9780124017283","title":"Raising Entrepreneurial Capital","description":"\u003cp\u003e\u003ci\u003eRaising Entrepreneurial Capital\u003c\/i\u003e guides the reader through the stages of successfully financing a business. The book proceeds from a basic level of business knowledge, assuming that the reader understands simple financial statements, has selected a specific business, and knows how to write a business plan. It provides a broad summary of the subjects that people typically research, such as \"How should your company position itself to attract private equity investment?\" and \"What steps can you take to improve your company's marketability?\"\u003c\/p\u003e \u003cp\u003eMuch has changed since the book was first published, and this second edition places effects of the global recession in the context of entrepreneurship, including the debt vs. equity decision, the options available to smaller businesses, and the considerations that lead to rapid growth, including venture capital, IPOs, angels, and incubators. Unlike other books of the genre, \u003ci\u003eRaising Entrepreneurial Capital\u003c\/i\u003e includes several chapters on worldwide variations in forms and availability of pre-seed capital, incubators, and the business plans they create, with case studies from Europe, Latin America, and the Pacific Rim.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eCombines solid theory with a practitioner's experience and insights\u003c\/li\u003e\n\u003cli\u003eCase studies illustrate theory throughout the book\u003c\/li\u003e\n\u003cli\u003eUpdated to reflect the realities of the global economic recession \u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Elsevier Science","offers":[{"title":"Default Title","offer_id":47149074514160,"sku":"9780124017283","price":78.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780124017283_p0.jpg?v=1763638856","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780124017283","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}