{"product_id":"9780124076884","title":"Pharma's Prescription: How the Right Technology Can Save the Pharmaceutical Business","description":"\u003cp\u003eThe pharmaceutical industry needs a shot in the arm – and not a moment too soon. The executive suite is mired in a bygone era, a time when extensive, well-funded pharmaceutical R\u0026amp;D produced blockbuster drugs, kept everything in-house and reaped the financial rewards. But that way of working needs to change. Executives now need to know what the technologists in their companies are doing in order to survive the next decade. Written for those new to industry, as well as for experienced professionals or specialists looking to expand their knowledge, this book is a must-read for business executives and information technologists alike. \u003c\/p\u003e \u003cp\u003e\u003ci\u003e\u003c\/i\u003e \u003c\/p\u003e \u003cb\u003e \u003c\/b\u003e\u003cp\u003e\u003ci\u003ePharma’s Prescription \u003c\/i\u003ebridges the knowledge gap between current business practices and the most valuable technologies today. This book is filled with practical, real-life examples from industry and is a straightforward guide for all pharmaceutical and information technology executives who need to improve their businesses.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eFocuses on practical solutions that are easily incorporated in your day-to-day work\u003c\/li\u003e\n\u003cli\u003eIntegrates business operations and information technology\u003c\/li\u003e\n\u003cli\u003eHighlights the industry's top turn-around stories\u003c\/li\u003e\n\u003cli\u003eDiscusses pharmaceutical industry trends, growth opportunities, innovation drivers, regulatory complexities, and emerging market operations\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Elsevier Science","offers":[{"title":"Default Title","offer_id":47077290475760,"sku":"9780124076884","price":64.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780124076884_p0.jpg?v=1763639125","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780124076884","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}