{"product_id":"9780124076891","title":"A Pharmacology Primer: Techniques for More Effective and Strategic Drug Discovery","description":"\u003cp\u003e\u003ci\u003eA Pharmacology Primer: Techniques for More Effective and Strategic Drug Discovery, 4\u003csup\u003eth\u003c\/sup\u003e Edition\u003c\/i\u003e features the latest ideas and research about the application of pharmacology to the process of drug discovery to equip readers with a deeper understanding of the complex and rapid changes in this field. Written by well-respected pharmacologist, Terry P. Kenakin, this primer is an indispensable resource for all those involved in drug discovery. This edition has been thoroughly revised to include material on data-driven drug discovery, biased signaling, structure-based drug design, drug activity screening, drug development (including pharmacokinetics and safety Pharmacology), and much more. With more color illustrations, examples, and exercises throughout, this book remains a top reference for all industry and academic scientists and students directly involved in drug discovery, or pharmacologic research. \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eHighlights changes surrounding the strategy of drug discovery to provide you with a comprehensive reference featuring advances in the methods involved in lead optimization and more effective drug discovery\u003c\/li\u003e\n\u003cli\u003eIncludes a new chapter on data-driven drug discovery in terms of the optimal design of pharmacological experiments to identify mechanism of action of new molecules\u003c\/li\u003e\n\u003cli\u003eIllustrates the application of rapid inexpensive assays to predict activity in the therapeutic setting, showing data outcomes and the limitations inherent in interpreting this data\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Elsevier Science","offers":[{"title":"Default Title","offer_id":47077605933296,"sku":"9780124076891","price":125.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780124076891_p0.jpg?v=1763638883","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780124076891","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}