{"product_id":"9780124115910","title":"Crisis Management at the Speed of the Internet: Trend Report","description":"\u003cp\u003e\u003ci\u003eCrisis Management at the Speed of the Internet\u003c\/i\u003e provides security executives and practitioners with an overview of the potentially harmful impact of social media communication on corporate reputation. Within minutes, the online consumer community can propel a company into an image crisis, brand damage, and a financial disaster—even if the viral information isn’t factual. It is critical that an organization respond quickly and decisively to crises in online media.\u003c\/p\u003e \u003cp\u003eThe report explores examples of companies that have experienced this kind of impact, and describes practical, strategic methods for mitigating and resolving a crisis, including cross-functional team readiness and internal communications training. It is a valuable resource for any security professional working to create or improve an existing corporate crisis management policy.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eCrisis Management at the Speed of the Internet \u003c\/i\u003eis a part of Elsevier’s Security Executive Council Risk Management Portfolio, a collection of real world solutions and \"how-to\" guidelines that equip executives, practitioners, and educators with proven information for successful security and risk management programs.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eProvides security executives and practitioners with an overview of the potentially harmful impact of social media communication on corporate reputation\u003c\/li\u003e\n\u003cli\u003eCites examples of companies that have experienced this kind of threat and describes the successes or failures of their responses\u003c\/li\u003e\n\u003cli\u003eDescribes practical, strategic methods for mitigating and resolving a crisis\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Elsevier Science","offers":[{"title":"Default Title","offer_id":47119697740016,"sku":"9780124115910","price":24.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780124115910_p0.jpg?v=1763639063","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780124115910","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}