{"product_id":"9780124167179","title":"From Academia to Entrepreneur: Lessons from the Real World","description":"\u003cp\u003e\u003ci\u003eFrom Academia to Entrepreneur: Lessons from the Real World\u003c\/i\u003e provides practical advice on entrepreneurship, interspersed with insights the author gained from starting up his own business and in associations with other ventures. These same insights can be applied to bringing a technology concept from academia to an enterprise. \u003c\/p\u003e \u003cp\u003eA few of the questions \u003ci\u003eFrom Academia to Entrepreneur: Lessons from the Real World\u003c\/i\u003e answers:\u003c\/p\u003e \u003cul\u003e\n\u003cli\u003eHow do I pragmatically appraise business opportunities? \u003c\/li\u003e\n\u003cli\u003eWhat traits should I look for in an enterprise? \u003c\/li\u003e\n\u003cli\u003eWhat can and should I do with my concept while in academia, before entering such an endeavor? \u003c\/li\u003e\n\u003cli\u003eHow do I overcome risk aversion? \u003c\/li\u003e\n\u003cli\u003eAnd most importantly, why should I be the one to build this business? \u003c\/li\u003e\n\u003c\/ul\u003e\u003cul\u003e\n\u003cli\u003eProvides insights into using academic research as a potential business, meeting the challenges and opportunities in today's academic research environment\u003c\/li\u003e\n\u003cli\u003eOffers practical ideas on entrepreneurship\u003c\/li\u003e\n\u003cli\u003eDescribes how to take a company to financial profit and maintain it\u003c\/li\u003e\n\u003cli\u003eEmphasizes the pragmatic details to work through, equipping you with the correct set of tools to build your business\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Elsevier Science","offers":[{"title":"Default Title","offer_id":47078655623408,"sku":"9780124167179","price":49.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780124167179_p0.jpg?v=1763639394","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780124167179","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}