{"product_id":"9780124202344","title":"Technology Entrepreneurship: Taking Innovation to the Marketplace","description":"\u003cp\u003eThe focus of this book is on technology ventures — how they start, operate, and sometimes exit profitably. In short, it covers all the elements required to launch a successful technology company, including discussion of cutting-edge trends such as \"entrepreneurial method\" and \"lean startup,\" emphasis on the ideation process and development of an effective business plan, coverage of product and market development, intellectual property, structuring your venture, raising capital, sales and marketing, people management, and even strategies for exiting your venture. This is not another armchair book about entrepreneurship. It’s a working guide for engineers and scientists who want to actually be entrepreneurs.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eAn intense focus on product design and development, with customers and markets in mind\u003c\/li\u003e\n\u003cli\u003eExtensive discussion of intellectual property development, management, and protection\u003c\/li\u003e\n\u003cli\u003ePotent insights into marketing and selling technology products to the global marketplace\u003c\/li\u003e\n\u003cli\u003eTechniques for forecasting financials, raising funds, and establishing venture valuation\u003c\/li\u003e\n\u003cli\u003eBest practices in venture leadership and managing growth\u003c\/li\u003e\n\u003cli\u003eOverview of various exit strategies and how to prepare the venture for exit\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Elsevier Science","offers":[{"title":"Default Title","offer_id":47108464345328,"sku":"9780124202344","price":64.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780124202344_p0.jpg?v=1763639333","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780124202344","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}