{"product_id":"9780128027790","title":"Developing New Functional Food and Nutraceutical Products","description":"\u003cp\u003e\u003ci\u003eDeveloping New Functional Food and Nutraceutical Products\u003c\/i\u003e provides critical information from conceptualization of new products to marketing, aiming to present a solid understanding of the entire process through detailed coverage of key concepts, namely innovation, regulation, manufacturing, quality control, and marketing. \u003c\/p\u003e \u003cp\u003eChapters provide insights into market and competitive analysis, product design and development, intellectual property, ingredient sourcing, cost control, and sales and marketing strategies. \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eExamines key considerations in product development \u003c\/li\u003e\n\u003cli\u003eProvides a streamlined approach for product development\u003c\/li\u003e\n\u003cli\u003eAddresses manufacturing and quality control challenges \u003c\/li\u003e\n\u003cli\u003eIncludes key lessons for a successful product launch and effective marketing \u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Elsevier Science","offers":[{"title":"Default Title","offer_id":47106314338544,"sku":"9780128027790","price":150.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780128027790_p0.jpg?v=1763639503","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780128027790","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}