{"product_id":"9780128051504","title":"From Corporate Security to Commercial Force: A Business Leader's Guide to Security Economics","description":"\u003cp\u003e\u003ci\u003eFrom Corporate Security to Commercial Force: A Business Leader’s Guide to Security Economics\u003c\/i\u003e addresses important issues, such as understanding security related costs, the financial advantages of security, running an efficient security organization, and measuring the impact of incidents and losses. \u003c\/p\u003e \u003cp\u003eThe book guides readers in identifying, understanding, quantifying, and measuring the direct and economic benefits of security for a business, its processes, products, and consequently, profits. It quantifies the security function and explains the never-before analyzed tangible advantages of security for core business processes.\u003c\/p\u003e \u003cp\u003eTopics go far beyond simply proving that security is an expense for a company by providing business leaders and sales and marketing professionals with actual tools that can be used for advertising products, improving core services, generating sales, and increasing profits. \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eHighlights and offers insight on issues such as the role of security in advertising and its actual marketing appeal and sales potential\u003c\/li\u003e\n\u003cli\u003eFeatures tools that can be implemented by readers in order to improve key business processes\u003c\/li\u003e\n\u003cli\u003eOffers advice for improving key business processes, improving the reputation of the company, the marketing appeal of products, (or services) and helping to increase sales\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Elsevier Science","offers":[{"title":"Default Title","offer_id":47149559841008,"sku":"9780128051504","price":84.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780128051504_p0.jpg?v=1763639933","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780128051504","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}